Discuss, explore and challenge web-site navigation
from a user's; designer's; and marketer's perspective. Share your domain
name research.
Exercises and topics:
Lecture sites:
Fun readings (not
required):
- Ward, M. (7 Dec 2004)
A decade
of good website design, BBC News
- Murphy, J. and Hofacker, C. (2004) "A
Methodology and Investigation of an eLoyalty Metric, Consumer
Bookmarking Behavior," Journal of Computer Mediated
Communication, 10(1).
- Murphy, J., Hofacker, C. F. and Bennett, M. (2001) "Website
generated Market-research Data: Tracing the Tracks Left Behind by
Visitors (.pdf)," Cornell
Hotel and Restaurant Administrative Quarterly, 42(1),
82-91.
- Selingo, J. (3 Aug 2000)
A message to web designers: If it ain't broke, don't fix it, NY
Times
- Gahran, A. (20 Oct 1998)
Writing for
the web and creating effective online content. Webword
- Nielsen, J. (May 1996) Top
Ten Mistakes in Web Design
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Pre-class activities and readings:
- Review online resume task
- Shartin, E. (4 Apr 2005)
Web sites designed to be senior-friendly, Boston Globe
- Hofacker, C. and Murphy, J.
(2005) "Using Server Log Files and Online Experiments to Enhance
Internet Marketing (.pdf
of penultimate version)," Chapter XI (pp 226-249) in
Contemporary Research in E-Marketing, edited by Sandeep
Krishnamurthy, Idea Group, Hershey, PA.
- Murphy, J.; Olaru, D.; Schegg, R. and Frey, S. (2003) "The Bandwagon
Effect: Swiss Hotels' Website and E-Mail Management
(.pdf)," Cornell Hotel and
Restaurant Administration Quarterly, 43(1), February: 71-87.
- Nielsen, J. (23 Dec 2002)
Top Ten Web Design
Mistakes of 2002
- Nielsen, J.
(3 Oct 1999) Ten Good Deeds in Web Design
- Nielsen, J. (2 May 1999).
"Top Ten Mistakes" Revisited Three Years Later
- Nielsen, J. (30 May 1999)
The
Top Ten New Mistakes of Web Design
Pre-class reflections:
- What do you like and dislike about website designs? Why?
- What websites do you visit often? Why?
- What hotel websites do you like? Why?
- What airline websites do you like? Why?
- What are mandatory features for a website? Why?
- What are the advantages and disadvantages of using log files?
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