Discuss effective hospitality web use, revisit the Internet and explore domain
names.
Exercises and topics:
- Share your technological exploits
- Discuss domain names and Internet governance
- Discuss hospitality website planning and management
- Discuss email communication as business communication
- Submit proposed project outline
- Submit skills checklist recap
- Complete and submit domain name registration
Lecture sites:
Fun readings (not
required):
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Pre-class activities and readings:
- Finish skills checklist recap
- Reuters (21 Apr 2005)
A 'lapsed Catholic' owns BenedictXVI.com, International
Herald Tribune
- Young, V. (12 Apr 2005)
Briton is Defying Apple over iTunes Web Site. International
Herald Tribune
- (8 Apr 2005)
ICANN Officially Designates .jobs and .travel
- Murphy, J. and Tan, I. (2003) "Journey to Nowhere? E-mail Customer
Service by Travel Agents in Singapore (.pdf)," Tourism Management,
24(5), 543-550.
- Murphy, Jamie; Raffa, Laura
and Mizerski, Richard (2003) "The Use of Domain Names in E-Branding by
the World's Top Brands (.pdf)," Electronic Markets,
13(3), 222-232.
- Murphy, J. and Hofacker, C. F. (1997, June 21) Move
Over '.com'! There's a Whole World of Good Domain Names. NY
Times
Pre-class reflection:
- Who should govern the Internet, what aspects and why?
- When and why does email communication equal business
communication?
- Why, or why not, would you advise tourism businesses to register
their name in the .travel domain? In other country and global
domains?
- What department(s) and person(s) should plan, manage and market
a website? Why?
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