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Travel agents, airlines, hotels and others quest how to leverage dynamic new
electronic media. What works?
In 225-275 words, discuss an
electronic marketing or e-business trend. Expect to
share your research during class.
Your report should:
- Be written in the third person.
- Include at least two references -- a refereed journal
article and a newspaper story no earlier than
February 2005.
- Discuss an electronic marketing or e-business trend
- Include at least one web site that illustrates your topic.
Due at the beginning
of Thursday's class
Plagiarism
(if in doubt, ask!) gives you:
- a 0 for the research report
- a lower class participation score
- your name on file with ESSEC
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Assessment (60 points)
Mechanical Features (10 points)
- Grammar -- typos, spelling, verb tense, verb
agreement, etc.
- References in the report and reference section should
adhere to American Psychological Association
in-text and reference
list
style.
- Format: 12 point Times New Roman font; 1.5 line
spaced; align left; no cover page; word count included
Content Features (50 points)
- Follow The Elements of Style [paperback
or online]
- Introduction - in a few sentences, explain why your
topic is important.
- Body - in a logical manner that flows, weave together
and illustrate the key points of your research.
- Conclusion - in a few sentences, summarise the trend;
your personal thoughts; and how the trend may evolve.
- Required resources
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