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In groups of four to six you will analyse hotel websites for variables related to innovation and usability.
You will analyse only the information available on the home page.
We will discuss in class what answers you expect and you will
present your results on Friday afternoon. The following website tools should help you:
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Possible variables include:
- Domain name registration date
- Number of words in the privacy statement
- Flash opening page
- Number of objects on opening page
- File size of opening page
- Number of languages
- Alexa Rank
- Google Rank
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- Number of links
- Type of cookies
- Number of keywords
- Number of words in meta description
- Site map available
- Site search available
- Favicon available
- Other variables with a practical or theoretic value that
interest you.
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