Self-selected assignments, readings and tutorials challenge
you to envision electronic marketing benefits for your industry and yourself -- now and in the future.
Objectives - after this module,
you will be able to:
- Given the opportunity, choose to participate in discussions of the
differences and similarities between traditional and electronic marketing in
the hospitality industry.
- Use electronic communication technologies better, personally and
professionally.
- Use examples to summarise eight M's of Internet Management – mission,
mechanics, metrics, marketing, management, maintenance, money and
Murphy's Laws
(Gesetze,
Leggi, Loi,
マーフｲー).
- Critique a hospitality company's website from both a design and
marketing perspective.
- Build basic web pages using hand-coded html and a software package.
- Given a specific hospitality company, generate a story board for an
effective website.
- Explain the role of domain names in Internet branding.
- Generate an effective plan for a company or organisation's "opt in"
e-mail campaign.
- Use examples to discuss treating email as business communication
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Methodology
- Class - lectures, discussions, guest speakers and labs (20 -25 hours)
- Technology tutorials - honing your skills and training others (5 -10 hours)
- Individual and group study (20 hours)
Evaluation
- 30% Group project (due
Friday) - In teams of four to six, you will tackle
one of these projects:
- analyse relationships between domain name
age and hotel websites
- prepare an electronic marketing plan
for a hotel.
- a mutually agreed upon project related to electronic marketing
- 15% Technology trend report -
briefly summarise an electronic marketing trend (due
Thursday)
- 20% Active class participation - Emails,
readings-based questions/quizzes, contribute to and lead class
discussions.
- 15% Exam - Short test addressing course objectives
(Friday). Click
here for a sample test.
- 20% In-class exercises
- Enhance your online skills
- HTML coding exercise
- Online resume - post your resume online (due
Wednesday)
- Explore domain name registration (due
Tuesday)
- Debate Internet issues (Friday).
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