Share your group project. Reflect on evolving electronic
marketing issues and tools.
Exercises and topics:
- Project presentation
- Course summations
- Sit an exam worth 15% of your grade.
Click here for a sample test.
- Debate evolving Internet issues
Lecture Sites:
Fun readings (not required):
Venocci, (8 Apr 2005)
Meanwhile: Redefining 'no show'. The Boston Globe
O'brien, K. (7 Apr 2005)
EU
proposal on privacy faces hurdles,
International Herald Tribune.
Bloomberg News (8 Jan 2005)
U.S. wants betting to stay offline,
International Herald Tribune.
Bray, H. (9 Dec 2004)
Battle against spam can be impractical,
The Boston Globe
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Pre-class activities and readings:
-
Polish your project presentation
-
Study for your exam
Pfanner, E. (25 Apr 2005)
Online gambling: New arena for U.S.-European conflict, International
Herald Tribune.
Tzortzis, A. (25 Apr 2005)
Secure communications: Available, but not cheap, International
Herald Tribune.
O'brien, K. (7 Apr 2005)
Opening
eyes to hacker, Europeans bracing for data theft, International
Herald Tribune.
Shannon, V. (15 Jan 2005)
Innocents in spam war,
International Herald Tribune.
Associated Press (15 Apr 2005)
Chinese
control Internet by sophisticated means,
International Herald Tribune.
Pre-class reflections:
- What did you learn and what would you like to learn?
- What new technology, if any, will eventually replace the
Internet? Why?
- How well did you master the
objectives and improve your computer
skills?
- What Internet issues exist today?
- What Internet issues should exist in the next five to ten
years?
- How can you leverage Internet issues, both personally and
professionally?
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