Electronic Marketing
Assignment 1
| www.luddist.com/imhi/asn1.htm

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Dear Students:

G'day from your Electronic Marketing instructor. With experience teaching similar classes in Australia, Austria, Switzerland and the USA, I look forward to meeting, interacting and exploring this dynamic new field with you.

As you have just one week for your Internet excursion, distance learning makes class time more productive. You have one short assignment before class, which introduces you to the Internet, you to me and indirectly me to you.

Apprehensive about computers and technology? Relax. Past computer-phobes had no worries and made valuable contributions to this module. You will learn, contribute and enjoy.

Please complete this assignment no later than 30 April -- the earlier, the better.

Sincerely,

Dr Jamie Murphy <jmurphy@biz.uwa.edu.au>
ps: please email if you have any questions
pss: do not print the syllabus; it will change

For your first assignment, please:
  • Review your module syllabus <www.luddist.com/imhi>. You have a wealth of links to explore.
  • Read these short; entertaining and enlightening stories. (for this and future online stories, simply read online rather than print each story.)
    1. Dillon, S. (9 Dec 2004) Challenge for the office: Writing clear English. International Herald Tribune
    2. Nielsen, J. (15 Mar 1997) Be succinct!
    3. AP ( Dec 2004) Microsoft accused of destroying e-mails. International Herald Tribune
    4. Stellin, S. (12 Feb 2000) Increasingly, e-Mail users find they have something to hide. NY Times [you may need to register to access New York Times stories]
  • Send me a short email with:
    1. a few sentences describing your Internet experience and skills. For example, how many you email accounts do you have? Do you have a personal Web page? Typically, how often and how do you use the Internet?
    2. a few sentences describing your work experience.
    3. at least one question, request, comment or concern you have about your Electronic Marketing class.
    4. at least one comment you have about the layout of this module's website.
    5. if you start this class on 2 May or 9 May.
  • Do not send your assignment as an attachment.
  • Send your assignment as plain text rather than html email.
  • Use "Intro email" as the subject heading on your email.

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