Objectives - after this module,
you will be able to:
- Given the opportunity, choose to participate in discussions of effective
hospitality industry Internet use.
- Use the Internet more effectively, personally and professionally.
- Use examples to summarise eight M's of Internet Marketing
-- mission, mechanics, metrics, marketing, management, maintenance, money and
Murphy's Laws
(Gesetze).
- Critique a given hospitality company's Web site.
- Given a specific hospitality company, generate a story board for an effective Web site.
- Briefly explain factors influencing Internet branding.
- Use examples to summarise effective permission marketing.
- Use examples to discuss treating email as business communication
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Evaluation
- 25% Active class participation - Emails,
readings-based questions, contribute to and lead class
discussions.
- 25% Optional activity (select
one)
- Online resume - post your resume online (due
Thursday)
- Explore domain name registration (due
Wednesday)
-
25% Test - Short test addressing course objectives.
-
25% Group Project - In teams of four to six, you will analyse
relationships between domain name age and hotel website
(due
Thursday)
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